Pride of ownerships: Building vehicles that moves people’s spirit and will build the next generation of owners. User-friendliness: Must be a vehicle where user-friendliness is felt in every ride in daily life. In addition, TNGA is implemented across five domains in which Toyota strives to create ever-better cars:ĭriving quality: Vehicles that are satisfying to drive by everyone must exemplify balance at the highest level.Ĭomfort: Engineering total comfort that can be felt with all five senses, not just by the driver but everyone on board.
It is founded upon two pillars:Ĭore Strength: Strengthen the core to dramatically enhance the vehicle’s performance.Įmphasized Personality: Enhance each model’s unique features to accentuate its appeal. TNGA breaks the mold of conventional thinking and takes a fresh look at the goal of making ever-better cars. RAV4 is the latest model developed under the TNGA philosophy, which had previously resulted in the highly successful update of the Camry. This is an SUV that embraces modern urban sophistication while being fully ready for off-road adventures. In every dimension-exterior styling, interior appointments, and performance characteristics-the fifth-generation RAV4 expands upon what made its predecessors global hit vehicles while breaking with the aesthetic and functional limitations of passenger cars. Making a bold shift toward what it envisions as the future of the segment, Toyota has recommitted itself to delivering true SUV excitement, performance, and functionality. While the total SUV market is growing worldwide, current SUV design is becoming more and more similar to that of passenger cars.
In 2017, the model was the best-selling SUV in the world, the best-selling automobile in the US, and the second-best-selling automobile in the world after the Toyota Corolla.ĭespite this outstanding record of success, Toyota is determined to be ahead of the trends.
Over the last five years, RAV4 sales volume has doubled. A recommitment to true SUV excitement, performance, and functionality RAV4, the vehicle that created the small Sport Utility Vehicle (SUV) segment, is now making its fifth-generation debut.
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